“Avoid boring people.”
Three words. Two meanings. One philosophy.
Watson wrote it. Attia runs on it.
He guards the book that titled those lexemes as part of civilization’s memory (human speak for ‘RAM’) at the world’s third-busiest library, while partnering with founders who write its future.
He refuses to write about himself in first person, finding it insufferably self-regarding. He prefers the Victorian distance of third person.
Part librarian, part adventure capitalist, part researcher, part creative, part whatever the inspiration requires — he won’t even let a coffin put him in a box.
(Cremations are nature friendly, get with the regime.)
He believes every great company idea begins as a conspiracy against consensus. His favorite pastime is to help that conspiracy become conventional wisdom.
He learned the mechanisms required to do so backwards, which is the only way to learn anything worth knowing:
At Payapps, he converted consensus to liquidity (unusually to Autodesk).
At Prof G Media, he reshaped consensus (usually louder).
At Preemptive, he invests pre-consensus (unusually).
At Pew Pew, he philathropied (also unusually).
Along an axis only he can see.